Lifecycle & Direct Marketing system for Mobile Operators

What is Lifecycle & Direct Marketing system?

Lifecycle & Direct Marketing (LDM) system gives mobile operators a set of marketing tools for generating/activating personalized offers and automating lifecycle tasks for prepaid and postpaid customers.

Who is using LDM?

LDM is used by 2 mobile operators (Bite Lithuania and Bite Latvia) to manage Prepaid and Postpaid customer lifecycles.

List of features:

• Data loading and business rule configuration
  • The system uses prepared historical data from Data Warehouse or plain operational data for targeted offer generation.
  • System can gather data from several data sources. Currently Relational and Multi Dimensional data sources are supported.
  • For optimal performance, data prepared for offers generation is stored in separate data structure. Only data needed for current generation cycle is loaded and stored.
  • System does not affect performance of the related transaction processing systems.
  • Data is loaded during the night or other preferable periods.
  • Responses to previous offers are stored and are available as a part of a business rule
• Customer processing flow and offer activation
  • Each customer in a specific moment of his lifetime (first week, etc.) is processed by the system & appropriate offers are generated.
  • Additionally, based on configured business rules, other targeted offers are generated
  • System automatically activates specific services and account features for customers based on their lifetime, billing period and a variety of other configurable conditions, specified as business rules
  • Appropriate services are activated automatically (or manually) in operator’s billing, Intelligent Network systems.
  • Direct marketing activities are performed, e.g. SMS greetings on customers’ birthday, names day, automatic bundle offers after increased or falling usage.
• Communication to the customer
  • Service activation notifications are automatically sent to end-users via a number of communication channels, e.g. WEB self-care, WAP self-care, CRM, SMS, MMS, e-mail, Call center consultant applications, Outlet employee applications.
  • System supports extremely fast, multi-threaded distribution of messages through electronic channels (sms, email)
  • System provides control of message delivery time and volume in order to avoid Customer Care overloads.
• Administration, bonus calculation and reporting
  • The system has been equipped with WEB administration interface, which uses existing user authentication processes of the company.
  • If an outlet/call center employee informs customers about offer and activates it in the system, such activations are tracked separately for each employee
  • System calculates bonuses for front-line staff based on their offer activation results
  • Extensive reports with graphical data visualization are accessible via WEB interface.

Screenshots

How much does it cost?

You should budget in the 5 000 - 25 000 EUR range for a typical deployment (with 1 000 000 customers). Price depends on number of modules used and complexity of integration.

Contact us for a tailored proposal.

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